Retail Bakers of America

BUSINESS SEMINARS

With a passion for baking since 1918, the Retail Bakers of America is a proud business partner to the industry. The “Business of the Retail Baker” is a series of education sessions that will cover everything from opening a bakery to making a profit, and everything in between.  Learn from the top professionals in the baking world, and get real-time advice and ideas that will change the way you run your baking business. 

 The seminars are 1 hour long and cost $20.00.
Registration must be completed online.


Friday 11:00 AM 

PINTEREST & PROFITABILITY

How much time are you spending quoting cake prices to customers? Tools like Pinterest and the Internet are great for idea generation, but are they actually killing your bottom line? Beth Fahey, owner of Creative Cakes in Tinley Park, IL, offers tips on how to get emails, wedding cake consultations, and walk-in inquiries under control and back on track - making your bakery profitable while also delivering excellent customer service.

Presented by: Beth Fahey

Friday 9:00 AM

HOW TO START YOUR CAKE BUSINESS 

How do you change your passion for decorating from a fun hobby to a profitable business? This session will explore the steps that you need to take as you make the big move. We will look at the issues of location, equipment, employees plus all the business basics that go into building a business that works.

Presented by: Beth Fahey and Lynn Schurman

 

Friday 3:00 PM

SOCIAL MEDIA MARKETING STRATEGIES FOR BAKERIES

How do you use social media for your bakery?  In this session, you will see examples of top industry bakers who are doing it right. Learn from the best when you use social media. Stop wasting time and streamline your online marketing to benefit your bottom line. You will walk away with strategies that you can implement right away. Grow your online network and build your business!

Presented by: Bernadette Shanahan-Haas

Friday 1:00 PM

COPYRIGHT NOT WRONG 

Cake decorators are struggling with which copyright and trademark materials can and cannot be used on cakes and cookies, including issues involving animated characters, corporate logos, phrases, and photos taken by hired professionals (weddings, graduations). RBA has put together a task force to look at this issue and this session will explore what the task force is working on to develop guidelines for decorators and possibly open up new options.

Presented by: Lynn Schurman

 

Friday 3:00 PM 

SOCIAL MEDIA MARKETING STRATEGIES FOR BAKERIES

How do you use social media for your bakery?  In this session, you will see examples of top industry bakers who are doing it right. Learn from the best when you use social media.  Stop wasting time and streamline your online marketing to benefit your bottom line.  You will walk away with strategies that you can implement right away.  Grow your online network and build your business!

Presented by: Bernadette Shanahan-Haas

Friday 5:00 PM 

NEW DIRECTIONS IN WEDDING CAKES

Do-it-yourself brides, cupcakes and dessert tables! The wedding cake world has changed because our customer has changed. How do we market to new brides? How do we change our wedding business to keep a piece of the action when we are competing with other segments of the wedding industry? Be part of a lively discussion moderated by Lynn as we look to new solutions.

Presented by: Lynn Schurman

 

Friday 7:00 PM 

NETWORKING SESSION - The Ups and Downs of Owning Your Own Business

Owning your own cake shop or bakery can be hard work. Join us for some fun and networking as we share ideas and thoughts on how to manage your business and develop strategies so you can still have a life. Part business, part therapy session.

Moderated by Beth Fahey, Lynn Schurman, and Bernadette Shanahan-Haas


Saturday 11:00 AM 

CHAMPAGNE WISHES ON A BEER BUDGET: Managing the Sales Process

Do you have customers that come in with elaborate ideas for a cake or a picture from the Internet that they “just have to have”?  As a good salesperson, you spend lots of time researching, sketching, and figuring how to build the cake and then hear “That’s more than I wanted to spend.”  In this session, you will learn how to qualify the sale and really understand your customers wants and needs so that you can quickly and efficiently make the sale.

Presented by: Renee Rouwhorst

Saturday 9:00 AM 

RIGHT STAFF, RIGHT SEAT

Many of our work frustrations come from people issues. Whether it's a peer, a supervisor, or a direct report, we often know when someone isn’t a good fit. The trouble is, we don’t know the reason why things aren’t working, or what to do about it. Beth Fahey, owner of Creative Cakes and EOS Implementer, explains how your company’s core values are the key to distilling most people issues. Concrete tools for analyzing the real issues, coupled with actionable steps to correct behaviors, are provided.

Presented by: Beth Fahey

 

Saturday 3:00 PM 

HIRING - Keeping the Good Eggs, Tossing the Bad

Tired of turnover? Tired of retraining? Who wouldn’t be! This session is jam-packed with helpful tips to make improvements to your application and hiring process - increasing your odds of getting the right people on your team and keeping them.

Presented by: Renee Rouwhorst

Saturday 1:00 PM 

SELLING DESSERT BARS TO BRIDES

Things in the wedding world have changed. Most bakers will verify that today’s bride is looking for a variety of colorful, pretty, and Pinterest-y desserts for their wedding reception. How does your bakery become the one-stop-shop for ALL of the desserts for their dessert bar? Beth Fahey, of Creative Cakes in Tinley Park, IL, explains the concept of “package selling”; which includes how to price, photograph, and market dessert bar packages to a new generation.

Presented by: Beth Fahey

 

Saturday 7:00 PM 

CAKE DECORATOR CERTIFICATION

Learn about the certification process developed by RBA to certify cake decorators and the steps you need to take to prepare yourself for the 8-hour certification process.

Presented by: Bernadette Shanahan-Haas

 

 

Saturday 5:00 PM 

YOUTUBE IT: Training Employees with Online Video Content

Is there anything more energy-draining than training employees? What if there was a better way to train your employees, while at the same time monitoring their progress as they move through the levels? Beth Fahey, owner of Creative Cakes in Tinley Park, IL, discusses her bakery’s approach to employee training with videos and other cloud-based content. For today’s digital employee force, it’s the next great way to capture their attention and get them to learn in a mobile world.

Presented by: Beth Fahey


Sunday 11:00 AM 

COPYRIGHT NOT WRONG 

Cake decorators are struggling with which copyright and trademark materials can and cannot be used on cakes and cookies, including issues involving animated characters, corporate logos, phrases, and photos taken by hired professionals (weddings, graduations). RBA has put together a task force to look at this issue and this session will explore what the task force is working on to develop guidelines for decorators and possibly open up new options.

Presented by: Lynn Schurman

Sunday 9:00 AM 

PINTEREST & PROFITABILITY

How much time are you spending quoting cake prices to customers? Tools like Pinterest and the Internet are great for idea generation, but are they actually killing your bottom line? Beth Fahey, owner of Creative Cakes in Tinley Park, IL, offers tips on how to get emails, wedding cake consultations, and walk-in inquiries under control and back on track - making your bakery profitable while also delivering excellent customer service.

Presented by: Beth Fahey

 

Sunday 1:00 PM 

DEALING WITH DIFFICULT PEOPLE

“There are no bad customers; some are just harder to please than others...” This quote was written by someone who has never dealt with a customer in their life...In this session, you will understand why people become difficult and leave with tools to handle difficult and demanding people and situations.

Presented by: Renee Rouwhorst